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PAST
& PRESENT AFISORAMA-CELEBRATE
The INDUSTRIAL & INTELLECTUAL
PROPERTY ADMINISTRATION has evolved out of
AFISORAMA, established in 1987 in Patras by E.
Halkiopoulos, Managing Director. It is the parent company, "breathing
life" into the local economy and also creating significant business
opportunities for potential investors throughout Greece.
The main commercial activity of the AFISORAMA network of specialist outlets is the importation and
distribution throughout the Greek market of high-quality, aesthetically
satisfying interior decorations, such as posters, silk screen prints,
lithographs, gold screen prints, as well as greeting cards and frames. Having
implemented a policy of development and expansion through FRANCHISING, the company has now expanded into thirty-six Greek
cities, with 60 outlets. For the consumer, AFISORAMA is renowned as a specialist outlet that provides whatever one needs in the
way of interior decoration, both at home and in the office. It is the market
leader in its sector. Each year since the company's establishment has shown
creativity in all sectors and wherever it has demonstrated commercial activity. The significant growth of AFISORAMA and its accumulated experience were cemented in 1999 with
the establishment of the CELEBRATE chain
of specialist outlets. It is a new, especially significant commercial activity
using the same method of development -the Franchising method-and the same
planning and objectives.
The main characteristics of the INDUSTRIAL
& INTELLECTUAL PROPERTY ADMINISTRATION
are its flexibility and its readiness to deal with new conditions; therefore,
it is yet again ahead of the
game in establishing the CELEBRATE chain
of specialist outlets, whose main commercial activity is the provision of
invitations for weddings, christenings and social events such as social and
professional receptions, openings, parties, business and cultural exhibitions,
festivals and New Year's Eve, as well as wedding services, wedding sugared
almonds and honeymoon arrangements. It is the first and only network of
specialist outlets providing invitations for weddings, christenings and social
events in Greece. There are already 40 CELEBRATE
outlets in 36 cities throughout Greece.
The specialization in this sector follows current European
market trends concluding that the consumer chooses to shop only at outlets
which, by placing particular importance on significant selection criteria such
as quality, price and aesthetic excellence, offer specific comprehensive
options.
The INDUSTRIAL &
INTELLECTUAL PROPERTY ADMINISTRATION is exclusively responsible for
administrating the ROYALTIES and trademarks and ensuring new contracts.
For the periods 1997-1998 and 1998-1999, turnover amounted to 136,987,154 and
163,438,598 drachmas respectively, due to the constantly ongoing expansion of
the AFISORAMA and CELEBRATE
outlet network and simultaneous sales growth.
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