ASSOCIATE
FRANCHISING FRAMEWORK Trading - Distribution - Credit Policy - Support
The
company has
adopted the FRANCHISING system, or the _right of use_ as it is called
in Greece, as the basic method for the distribution of AFISORAMA and CELEBRATE
products. This system grants selected businessmen - the franchisees -
the use of the brand names-trademarks AFISORAMA and CELEBRATE.
This
concession is exclusively for the city or area in which the franchisee
trades. The terms of cooperation are secured by contract and include rights
and commitments for both contracting parties.
The most
important obligation of the INDUSTRIAL & INTELLECTUAL PROPERTY
ADMINISTRATION is to use supervisors-outlet consultants to supervise and
support the management of the new outlet throughout the entire period of
affiliation but especially during the early months of trading.
The INDUSTRIAL
& INTELLECTUAL PROPERTY ADMINISTRATION offers its assistance
whenever it is required or should intervention be judged necessary whenever
actions or failures to manage the outlets affect or reduce, either totally
or in part, the prestige or credibility of the assigned company. The basic
obligation of the franchisee is to purchase the goods supplied by POSTER-CARD-FRAMES
S.A.
The INDUSTRIAL
& INTELLECTUAL PROPERTY ADMINISTRATION has initiated
aggressive advertising throughout Greece to the great benefit of the
franchisees.
IFA RESEARCH DATA
(INTERNATIONAL FRANCHISE ASSOCATION)
|
94% OF
OWNERS WITH THE FRANCHISE SYSTEM STATE
THEY ARE COMPLETELY SATISFIED |
SALES
OF FRANCHISE COMPANIES
ALL OVER THE WORLD REACHED 758,8 BILLION DOLLARS,
I.E. 35% ALL RETAIL SALES |
|
FRANCHISOR
|
FRANCHISÅÅ
|
|
MAKES AVAILABLE, SELLS, DISTRIBUTES GOODS OR
SERVICES |
USES THE BRAND, THE
COMPANY NAME, THE ADVERTISING |
PROVIDES:
- THE BRAND
- THE KNOW - HOW OF THE SETTING UP AND ORGANISATION OF THE
OUTLETS
- SUPPORT
|
PROVIDES:
THE CAPITAL AND
THE PERSONAL SUPERVISION |
|
