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ENVIRONMENT - MARKET - COMPETITION
The decision of CELEBRATE outlets to specialize in the invitation cards for
weddings, christenings and social events sector follows current European market
trends leading to the conclusion that the consumer chooses to shop only at
outlets which, by placing particular importance on significant selection
criteria such as price, quality and aesthetic excellence, offer
thoroughly-considered specific options.
The specialist invitation cards for
weddings, christenings and social events trade is taking its first steps in
Greece. The CELEBRATE network is the first and only network that does not
face substantial competition as its competitors are small enterprises with many
shortcomings in their structure, organization, marketing, presentation and
promotion. CELEBRATE outlets are totally unique. They offer comprehensive
options through modern promotion. They are constantly being supplied with new
products in order to offer consumers thousands of alternative options to fulfill
their needs for high-quality and aesthetically - satisfying products. Therefore,
it is obvious that the CELEBRATE network is here to stay for many years, with
high marketability.
This
optimistic forecast is based upon the Fact that:
- Each CELEBRATE outlet offers the consumer new products and ideas,
giving particular importance to the invitation cord since it is the first step
in reflecting one's character, social and family profile, and the particular
style of an exhibition or event.
- CELEBRATE offers modern technology and a technical material infrastructure
which allow the company's expert workforce both to create high-quality and
aesthetically satisfying invitation cards and to provide a comprehensive range
of services.
- Customers can choose invitations to their liking from samples. The franchisee
adjusts the quantity and quality of invitation through an electronic ordering
system -a worldwide innovation - and then forwards it by INTERNET to the
printing department where the order is processed and then delivered to the
customer.
- Many years of experience, international relations and recognition have been
secured through the dynamic and extremely successful growth of AFISORAMA.
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